How did Lasso_the_Moon begin? We want to hear the story behind your business!
I have always had the entrepreneurial gene, and started my first business selling friendship bracelets to kids at school when I was in fourth grade. The business was going great until another girl started giving them away with the slogan, “You Can’t Buy Friendship.” Haha! Competition comes with the territory, but I feel like I’ve been creating businesses ever since. I started Lasso the Moon as a way to supplement my family’s income right after I got married. My husband and I were each working 2-3 jobs, barely making ends meet. I got the idea for my business name from the movie, “It’s a Wonderful Life.” The business has evolved over the years, but the name has stayed the same.
How How have you expanded your business over the years? What has brought you the most success?
When I first started my company, I was designing boutique children’s clothing and selling them on eBay. I have made everything from designer, handspun yarn, to custom Christmas stockings. I followed the trends–noticing what was selling, and changing my product accordingly. It was exhausting! But three years ago, I started homeschooling my kids and I felt like the Lord was leading me to pull back on the business side of life, to do less. He seemed to be asking me to concentrate on my home and family alone, letting everything else go. For six months I shutdown my business, and gave everything to my family. It was wonderful. And when the time came for me to start back up, I found that my focus had shifted from gifts and novelties, to products that make a house a home. That’s when I saw my business really take off. My personal and business life had the same focus, and I was much less stressed out!
What advice would you share with other brand new start-up “makers/creators”?
I have so much advice to share! First of all, stop following the trends! Decide who you are and what is important to you, and then only make products reflecting that. I only make signs and home decor that I love and would put in my own home. I don’t try to please every consumer. My second piece of advice has to do with your friends and family. Do not depend on your family to make your business a success. You have to find customers that you don’t know in order to have a real business. I try to never solicit my friends and family to buy my signs, other than send them an occasional invitation to a market. It’s really good to give yourself boundaries in this area
How How do you work to stay inspired/balanced?
I love words. I’m inspired by hilarious things my kids say, Bible verses that apply to my season in life, movie quotes, and song lyrics. Creativity is something you can’t run out of. It’s not a commodity–it’s a skill. The more you use, the more you have. Being creative is like working out a muscle group. The best ideas usually come when you’re in the middle of creating something else; when your creative muscles are warmed up and ready to work.
So, with marriage, parenting, homeschooling, homemaking, and running a business, how do you do it all?
I don’t! There is not enough of me to go around to ace any one area of my life. When the house is clean, it’s because we took time away from school to clean it. When I have a shipping deadline, we might have to eat pizza for dinner–again. Perfection can’t be my goal. If it was, I would feel like a failure every day. Instead, I try to stay aware of my limitations and just lean into them. Instead of worrying about what I didn’t get done, I try to mentally list the things I accomplished that day and be grateful. Then I lay down everything else at the feet of Jesus. If my unfinished tasks are crucial, I pray for the energy and focus to do them tomorrow. If they are negotiable, I pray for the insight to know whether they line up with what is most important–to live my life with purpose and creativity in loving God and people. If they don’t, I pray for the strength to let them go.